You may have noticed that every options popup on Transferr now has a Google ad at the bottom of them, and I think now is the time to explain why we felt we needed to advertise.
As with any business, there are certain costs involed in running the site, while ours are currently low, it is forseeable that in the future we may require funds to pursue future developement or to pay for running costs (like bandwidth and server upgrades for example).
We are also both spending a considerable amount of time developing Transferr, and at the end of the day it would be nice to get some reward for all our hard work. We're not expecting to become millionares overnight, but a small amount of funding from advertising would be a welcome reward.
We are very concerned with advertising affecting the look and feel of the site, so we've tried to make them as subtle and unobtrusive as possible (while still making them visible often), we think that the popup is the perfect location for advertising.
On another note, today I discovered that the adsense referrals run by Google will be discontinued at the end of August, referrals is the system we currently use on Transferr.com, so we are expected to remove the advertising from our site before that date. We are looking at alternative options, but there may be a lack of advertising for a while.
Tuesday, July 1, 2008
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